Top Ten Tips to get you started in PR!
How do you get into the press and get the media to take notice?
We know how to do this and have a few top tips to get your started
Getting started in PR can be a real minefield, to help you we have listed the top ten tips in a free pdf guide, to get you on your way.
- A news story needs to be newsworthy. Preferably about something new – a new service, a new product, a new client, a company move or relocation etc.
- You need to write your news story so that it will appeal to your audience – potential customers/clients, manufacturers or the public etc….
Top Ten Tips for using Twitter as a PR and marketing tool!
Over the past two years Twitter has become a powerful social networking tool used across the globe, and if used correctly it can increase and improve the reputation and awareness of your company.
Twitter can be a daunting task for those who do not understand the benefits, to help you we have listed the top ten tips in a free PDF guide, to get you on your way.
- Twitter is a social tool and this is very important to remember. Use Twitter to humanise your company and give it a voice, it shouldn’t be all about business.
- Don’t dive into Twitter half-heartedly. It is used all over the world everyday so you need to tweet at least once a day. This may sound difficult but you are limited to 140 characters so it is as simple as sending a text message.
Click here to download our free Twitter guide to continue reading…
Top Ten Tips to encourage traffic to your website!
Do you have a website? If so, online PR can influence and improve the volume and quality of traffic to your website by taking a few simple steps.
Online PR and Search Engine Optimisation is a long, difficult task, but to get your head around the basics we have listed the top ten tips in a free PDF guide.
- When writing a press release research the keywords people search on relating to the topic and integrate them into the copy. The best keywords are highly searched with low competition.
- Make a habit of optimising the spokesperson’s language at every opportunity.
Click here to download our free online PR guide to continue reading…
Top Ten Tips for writing a news release!
A news release is the best way to get attention for your company or products, it can be picked up by journalist and used in their publications, and therefore reach the audience you want to attract.
To write a successful news release follow these ten tips and send it to your chosen magazine, newspaper, TV or radio station: When writing a press release research the keywords people search on relating to the topic and integrate them into the copy.
- Your release MUST have a newsworthy angle. Think: Why would the audience want to read it? Why would it benefit them? Make a habit of optimising the spokesperson’s language at every opportunity. Remember, a news release is not an advertisement, and it will be rejected if it reads like one
- Think about your target audience. If your subject is specialist then target the media that would cover the subject.
Click here to download our free tips on writing a news release to continue reading…
Top Ten Tips is Facebook for business?
Facebook is an excellent tool for building relationships with customers and reaching new ones, raising brand profile, driving traffic to your website and giving your business and voice and personality.
To create a successful Facebook page follow these simple steps:
- Before you start you need a very robust communication strategy that includes a social media plan. Include ideas about what you are going to post, how much detail you are going to share about your business and define the tone of the page.
- Have a social media policy in place for all staff members. It can be really useful for other members of staff to help with your social media strategy, however, ensure they know the rules
Click here to download our free tips about Facebook for business to continue reading…
