JM Marketing Services




01536 414555



JM Marketing Services
Unit G
Northfield Point
Cunliffe Drive
Kettering
Northants
NN16 9QJ

pr@jmmarketingservices.co.uk
01536 414555

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In the business-to-business market it is increasingly difficult to differentiate one company’s offering from another.

We will examine the many and varied marketing techniques that are available to you and your brand.

Top Ten Tips to get you started in PR!

How do you get into the press and get the media to take notice?
Top Ten Tips in PRWe know how to do this and have a few top tips to get your started

Getting started in PR can be a real minefield, to help you we have listed the top ten tips in a free pdf guide, to get you on your way.

  1. A news story needs to be newsworthy. Preferably about something new – a new service, a new product, a new client, a company move or relocation etc.
  2. You need to write your news story so that it will appeal to your audience – potential customers/clients, manufacturers or the public etc….
Click here to download our free PR guide to continue reading…
 

Top Ten Tips for using Twitter as a PR and marketing tool!

Over the past two years Twitter has become a powerful social networking tool used across the globe, and if used correctly it can increase and improve the reputation and awareness of your company.

Twitter can be a daunting task for those who do not understand the benefits, to help you we have listed the top ten tips in a free PDF guide, to get you on your way. 

  1. Twitter is a social tool and this is very important to remember. Use Twitter to humanise your company and give it a voice, it shouldn’t be all about business.
  2. Don’t dive into Twitter half-heartedly. It is used all over the world everyday so you need to tweet at least once a day. This may sound difficult but you are limited to 140 characters so it is as simple as sending a text message.

Click here to download our free Twitter guide to continue reading…

Top Ten Tips to encourage traffic to your website!

Do you have a website? If so, online PR can influence and improve the volume and quality of traffic to your website by taking a few simple steps.

Online PR and Search Engine Optimisation is a long, difficult task, but to get your head around the basics we have listed the top ten tips in a free PDF guide.

  1. When writing a press release research the keywords people search on relating to the topic and integrate them into the copy. The best keywords are highly searched with low competition.
  2. Make a habit of optimising the spokesperson’s language at every opportunity.

Click here to download our free guide to online PR to continue reading…

Top Ten Tips for writing a news release!

A news release is the best way to get attention for your company or products, it can be picked up by journalist and used in their publications, and therefore reach the audience you want to attract.

To write a successful news release follow these ten tips and send it to your chosen magazine, newspaper, TV or radio station: When writing a press release research the keywords people search on relating to the topic and integrate them into the copy.

  1. Your release MUST have a newsworthy angle. Think: Why would the audience want to read it? Why would it benefit them? Make a habit of optimising the spokesperson’s language at every opportunity. Remember, a news release is not an advertisement, and it will be rejected if it reads like one
  2. Think about your target audience. If your subject is specialist then target the media that would cover the subject.

Click here to download our free tips on writing a news release to continue reading…

Top Ten Tips is Facebook for business?

Facebook is an excellent tool for building relationships with customers and reaching new ones, raising brand profile, driving traffic to your website and giving your business and voice and personality.

To create a successful Facebook page follow these simple steps:

  1. Before you start you need a very robust communication strategy that includes a social media plan. Include ideas about what you are going to post, how much detail you are going to share about your business and define the tone of the page.
  2. Have a social media policy in place for all staff members. It can be really useful for other members of staff to help with your  social media strategy, however, ensure they know the rules

Click here to download our free tips about Facebook for business to continue reading…

 

Top Ten Tips for creating a successful and engaging blog

With the internet so easily accessible consumers can research just about anything and everything, and are keen to engage with like minded individuals for tips, advice and information. A blog is an excellent way to reach your target audience.

To create a blog follow these simple steps to point you in the right direction:

  1. Choose a good blogging platform. WordPress is well respected and simple to use, however there are plenty of others to research including Blogger and Expression Engine.
  2. Remember that a blog is not a website and should not be treated as such. Think of a blog as an online journal.

Click here to download our free tips about blogging to continue reading…

Top Ten Tips for achieving local press coverage for your business

Your local press is the perfect place to start promoting your business and services. Local press coverage reaches your target audience and can quickly grow your reputation and increase visitors.

Follow these simple steps to help you make the most of the press in your area:

  1. Always ask yourself; would the community be interested in this? If you believe you have something that would grasp their attention, the chances are the local press will be interested too.
  2. Build relationships with key journalists at your local newspaper. If you have a press release to send them, try calling them first to introduce yourself and your business. 

Click here to download our free tips about local press coverage to continue reading…